Sfoglia per Autore
Market Insight: Dolce & Gabbana's Luxury Hijab Collection
2019 Baghi, I
How to choose the endorser: An experimental analysis on the effects of fit and notoriety
2019 Gabrielli, V.; Baghi, I.
Consumers’ responses to reactive CSR: the role of CSR motives and domain on perceived corporate benevolence and negative word of mouth.
2019 Baghi, I.
When Blame-Giving Crisis Communications are Persuasive: A Dual-Influence Model and Its Boundary Conditions
2019 Antonetti, P.; Baghi, I.
The role of crisis typology and cultural belongingness in shaping consumers’ negative responses towards a faulty brand
2019 Baghi, Ilaria; Gabrielli, Veronica
This is what matters: The reactions of betrayed consumers to ethical brand crisis
2020 Baghi, Ilaria; Gabrielli, Veronica
Unveiling the corporate brand: the role of portfolio composition
2020 Gabrielli, V.; Baghi, I.
Feeling good by wearing sustainable: Advancing the well-being paradigm in sustainable consumption practices
2021 Bergianti, Francesca; Grappi, Silvia; Gabrielli, Veronica; Baghi, Ilaria
Sustainable trend: how well-being works in shaping fashion consumption practices
2021 Bergianti, Francesca; Gabrielli, Veronica; Baghi, Ilaria; Grappi, Silvia
How the sender’s positioning and the target’s CSR record influence the effectiveness of scapegoating crisis communications
2021 Antonetti, P.; Baghi, I.
The higher they climb, the harder they fall: The roleof self-brand connectedness in consumer responses tocorporate social responsibility hypocrisy
2021 Baghi, I.; Antonetti, P.
Brand scandals within a corporate social responsibility partnership: asymmetrical effects on for-profit and non-profit brands
2021 Gabrielli, V.; Baghi, I.; Bergianti, F.
The role of betrayal in the response to value and performance brand crisis
2021 Baghi, I.; Gabrielli, V.
CHI PUO’ PERMETTERSI DI DARE LA COLPA? UNA INDAGINE EMPIRICA SULL’EFFICACIA DELLO SCAPEGOATING IN RISPOSTA AD UNA CRISI D’IMPRESA
2022 Baghi, I.
How different types of communication affect ethical consumption: The role of psychological consumer empowerment
2023 Bergianti, Francesca; Gabrielli, Veronica; Baghi, Ilaria; Grappi, Silvia
Projecting lower competence to boost apology effectiveness: Underlying mechanism and boundary conditions
2023 Antonetti, P.; Baghi, I.
The mitigation of brand crises: towards broader, deeper and more diverse research directions
2024 Antonetti, P.; Baghi, Ilaria; I., Valor
Who can afford to blame? Sender effects in blame-shifting crisis communications
2024 Baghi, I.; Antonetti, P.
The effect of message framing on young adult consumers’ sustainable fashion consumption: The role of anticipated emotions and perceived ethicality
2024 Grappi, Silvia; Bergianti, Francesca; Gabrielli, Veronica; Baghi, Ilaria
Legenda icone
- file ad accesso aperto
- file disponibili sulla rete interna
- file disponibili agli utenti autorizzati
- file disponibili solo agli amministratori
- file sotto embargo
- nessun file disponibile