The market insight described how luxury house adapted a product line to meet the specific need form an international (multi-country) consumer market. An adaptation strategy is particularly important for global companies because it ensures that the product meets local culture needs in a different marketplace. By comparing the features that customers consider important with the current product specification, companies can identify gaps and hence opportunities to improve the product' s appeal to satisfy unmet needs and target growing opportunities.
Market Insight: Dolce & Gabbana's Luxury Hijab Collection / Baghi, I. - (2019), pp. 266-268.
Market Insight: Dolce & Gabbana's Luxury Hijab Collection
BAGHI,I
2019
Abstract
The market insight described how luxury house adapted a product line to meet the specific need form an international (multi-country) consumer market. An adaptation strategy is particularly important for global companies because it ensures that the product meets local culture needs in a different marketplace. By comparing the features that customers consider important with the current product specification, companies can identify gaps and hence opportunities to improve the product' s appeal to satisfy unmet needs and target growing opportunities.
Pubblicazioni consigliate
I metadati presenti in IRIS UNIMORE sono rilasciati con licenza Creative Commons CC0 1.0 Universal, mentre i file delle pubblicazioni sono rilasciati con licenza Attribuzione 4.0 Internazionale (CC BY 4.0), salvo diversa indicazione.
In caso di violazione di copyright, contattare Supporto Iris
