BAGHI, ILARIA
BAGHI, ILARIA
Dipartimento di Comunicazione ed Economia
A strategy to communicate corporate social responsability: Cause related marketing and its dark side
2009-01-01 Baghi, Ilaria; Rubaltelli, E; Tedeschi, Marcello
Brand architecture change: When the corporate brand steps out of the shadow
2017-01-01 Gabrielli, V.; Baghi, I.
Brand architecture shift and corporate brand equity: An exploratory study
2016-01-01 Gabrielli, Veronica; Baghi, Ilaria
Brand awareness or brand credibility? This is the matter in a co-branded cause related marketing program
2013-01-01 Baghi, Ilaria; Gabrielli, Veronica
Brand prominence in cause-related marketing: Luxury versus non-luxury
2018-01-01 Baghi, Ilaria; Gabrielli, Veronica
Brand scandals within a corporate social responsibility partnership: asymmetrical effects on for-profit and non-profit brands
2021-01-01 Gabrielli, V.; Baghi, I.; Bergianti, F.
A branding challenge for social marketing programs
2012-01-01 Baghi, Ilaria; Gabrielli, Veronica
Cause Related Marketing e comportamento del consumatore
2010-01-01 Baghi, Ilaria
Cause Related Marketing e comportamento del consumatore: lo stato dell’arte
2010-01-01 Baghi, Ilaria
Cause related marketing improving people willingness to donate by selling them a product
2008-01-01 Baghi, Ilaria; Tedeschi, Marcello; Rubaltelli, E.
Cause related marketing: Improving peoples willigness to donate by selling them a product
2008-01-01 Baghi, Ilaria; E., Rubaltelli; Tedeschi, Marcello
Cause related marketing: The role of mental accountig, price and product type
2009-01-01 Baghi, Ilaria; Rubaltelli, E; Tedeschi, Marcello
Cause related marketing: The role of mental accounting, price and product type
2009-01-01 Baghi, Ilaria; Tedeschi, Marcello; Rubaltelli, E.
Cause releted mareketing and country of origin effect
2010-01-01 Baghi, Ilaria; Tedeschi, Marcello
CHI PUO’ PERMETTERSI DI DARE LA COLPA? UNA INDAGINE EMPIRICA SULL’EFFICACIA DELLO SCAPEGOATING IN RISPOSTA AD UNA CRISI D’IMPRESA
2022-01-01 Baghi, I.
Co-branded cause-related marketing campaigns: the importance of linking two strong brands
2012-01-01 Baghi, Ilaria; Gabrielli, Veronica
Co-branding strategy for Cause Related Marketing activities: the role of brand awareness on consumers’ perception
2010-01-01 Gabrielli, V; Baghi, Ilaria
Consumatori e imprese irresponsabili
2018-01-01 Baghi, Ilaria; Gabrielli, Veronica; Lemme, Giuliano
Consumer guilt and cause related marketing: How charity could facilitate hedonic purchase intention
2015-01-01 Baghi, I.
Consumers’ awareness of luxury brand counterfeits and their subsequent responses: when a threat becomes an opportunity for the genuine brand
2016-01-01 Baghi, Ilaria; Gabrielli, Veronica; Grappi, Silvia