BAGHI, ILARIA

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Pubblicazioni

Risultati 1 - 20 di 46 (tempo di esecuzione: 0.001 secondi).

	Titolo	Data di pubblicazione	Autore(i)
1	A strategy to communicate corporate social responsability: Cause related marketing and its dark side	2009	Baghi, Ilaria; Rubaltelli, E; Tedeschi, Marcello
2	Brand architecture change: When the corporate brand steps out of the shadow	2017	Gabrielli, V.; Baghi, I.
3	Brand architecture shift and corporate brand equity: An exploratory study	2016	Gabrielli, Veronica; Baghi, Ilaria
4	Brand awareness or brand credibility? This is the matter in a co-branded cause related marketing program	2013	Baghi, Ilaria; Gabrielli, Veronica
5	Brand prominence in cause-related marketing: Luxury versus non-luxury	2018	Baghi, Ilaria; Gabrielli, Veronica
6	A branding challenge for social marketing programs	2012	Baghi, Ilaria; Gabrielli, Veronica
7	Cause Related Marketing e comportamento del consumatore	2010	Baghi, Ilaria
8	Cause Related Marketing e comportamento del consumatore: lo stato dell’arte	2010	Baghi, Ilaria
9	Cause related marketing improving people willingness to donate by selling them a product	2008	Baghi, Ilaria; Tedeschi, Marcello; Rubaltelli, E.
10	Cause related marketing: Improving peoples willigness to donate by selling them a product	2008	Baghi, Ilaria; E., Rubaltelli; Tedeschi, Marcello
11	Cause related marketing: The role of mental accountig, price and product type	2009	Baghi, Ilaria; Rubaltelli, E; Tedeschi, Marcello
12	Cause related marketing: The role of mental accounting, price and product type	2009	Baghi, Ilaria; Tedeschi, Marcello; Rubaltelli, E.
13	Cause releted mareketing and country of origin effect	2010	Baghi, Ilaria; Tedeschi, Marcello
14	Co-branded cause-related marketing campaigns: the importance of linking two strong brands	2012	Baghi, Ilaria; Gabrielli, Veronica
15	Co-branding strategy for Cause Related Marketing activities: the role of brand awareness on consumers’ perception	2010	Gabrielli, V; Baghi, Ilaria
16	Consumatori e imprese irresponsabili	2018	Baghi, Ilaria; Gabrielli, Veronica; Lemme, Giuliano
17	Consumer guilt and cause related marketing: How charity could facilitate hedonic purchase intention	2015	Baghi, I.
18	Consumers’ awareness of luxury brand counterfeits and their subsequent responses: when a threat becomes an opportunity for the genuine brand	2016	Baghi, Ilaria; Gabrielli, Veronica; Grappi, Silvia
19	Consumers’ responses to reactive CSR: the role of CSR motives and domain on perceived corporate benevolence and negative word of mouth.	2019	Baghi, I.
20	Consumption practices of fast fashion products: A consumer-based approach	2013	Gabrielli, Veronica; Baghi, Ilaria; Codeluppi, Vanni

Dettaglio

Nome completo

BAGHI, ILARIA

Afferenza

Dipartimento di Comunicazione ed Economia