BAGHI, ILARIA

BAGHI, ILARIA  

Dipartimento di Comunicazione ed Economia  

Mostra records
Risultati 1 - 20 di 55 (tempo di esecuzione: 0.029 secondi).
Titolo Data di pubblicazione Autore(i) File
A strategy to communicate corporate social responsability: Cause related marketing and its dark side 1-gen-2009 Baghi, Ilaria; Rubaltelli, E; Tedeschi, Marcello
Brand architecture change: When the corporate brand steps out of the shadow 1-gen-2017 Gabrielli, V.; Baghi, I.
Brand architecture shift and corporate brand equity: An exploratory study 1-gen-2016 Gabrielli, Veronica; Baghi, Ilaria
Brand awareness or brand credibility? This is the matter in a co-branded cause related marketing program 1-gen-2013 Baghi, Ilaria; Gabrielli, Veronica
Brand prominence in cause-related marketing: Luxury versus non-luxury 1-gen-2018 Baghi, Ilaria; Gabrielli, Veronica
Brand scandals within a corporate social responsibility partnership: asymmetrical effects on for-profit and non-profit brands 1-gen-2021 Gabrielli, V.; Baghi, I.; Bergianti, F.
A branding challenge for social marketing programs 1-gen-2012 Baghi, Ilaria; Gabrielli, Veronica
Cause Related Marketing e comportamento del consumatore 1-gen-2010 Baghi, Ilaria
Cause Related Marketing e comportamento del consumatore: lo stato dell’arte 1-gen-2010 Baghi, Ilaria
Cause related marketing improving people willingness to donate by selling them a product 1-gen-2008 Baghi, Ilaria; Tedeschi, Marcello; Rubaltelli, E.
Cause related marketing: Improving peoples willigness to donate by selling them a product 1-gen-2008 Baghi, Ilaria; E., Rubaltelli; Tedeschi, Marcello
Cause related marketing: The role of mental accountig, price and product type 1-gen-2009 Baghi, Ilaria; Rubaltelli, E; Tedeschi, Marcello
Cause related marketing: The role of mental accounting, price and product type 1-gen-2009 Baghi, Ilaria; Tedeschi, Marcello; Rubaltelli, E.
Cause releted mareketing and country of origin effect 1-gen-2010 Baghi, Ilaria; Tedeschi, Marcello
CHI PUO’ PERMETTERSI DI DARE LA COLPA? UNA INDAGINE EMPIRICA SULL’EFFICACIA DELLO SCAPEGOATING IN RISPOSTA AD UNA CRISI D’IMPRESA 1-gen-2022 Baghi, I.
Co-branded cause-related marketing campaigns: the importance of linking two strong brands 1-gen-2012 Baghi, Ilaria; Gabrielli, Veronica
Co-branding strategy for Cause Related Marketing activities: the role of brand awareness on consumers’ perception 1-gen-2010 Gabrielli, V; Baghi, Ilaria
Consumatori e imprese irresponsabili 1-gen-2018 Baghi, Ilaria; Gabrielli, Veronica; Lemme, Giuliano
Consumer guilt and cause related marketing: How charity could facilitate hedonic purchase intention 1-gen-2015 Baghi, I.
Consumers’ awareness of luxury brand counterfeits and their subsequent responses: when a threat becomes an opportunity for the genuine brand 1-gen-2016 Baghi, Ilaria; Gabrielli, Veronica; Grappi, Silvia