GABRIELLI, Veronica

GABRIELLI, Veronica  

Dipartimento di Comunicazione ed Economia  

Mostra records
Risultati 1 - 20 di 56 (tempo di esecuzione: 0.024 secondi).
Titolo Data di pubblicazione Autore(i) File
A branding challenge for social marketing programs 1-gen-2012 Baghi, Ilaria; Gabrielli, Veronica
Affordant Shapes of Product Holder Influence Product Evaluation and Purchase Intention 1-gen-2015 Cavazza, Nicoletta; Gabrielli, Veronica
Attitudinal and behavioural loyalty in a retailing context: some preliminary results 1-gen-2005 Gabrielli, Veronica; Galli, Giovanna; Grappi, Silvia; Martinelli, Elisa
Brand architecture change: When the corporate brand steps out of the shadow 1-gen-2017 Gabrielli, V.; Baghi, I.
Brand architecture shift and corporate brand equity: An exploratory study 1-gen-2016 Gabrielli, Veronica; Baghi, Ilaria
Brand awareness or brand credibility? This is the matter in a co-branded cause related marketing program 1-gen-2013 Baghi, Ilaria; Gabrielli, Veronica
Brand communication 1-gen-2014 Gabrielli, Veronica
Brand prominence in cause-related marketing: Luxury versus non-luxury 1-gen-2018 Baghi, Ilaria; Gabrielli, Veronica
Brand scandals within a corporate social responsibility partnership: asymmetrical effects on for-profit and non-profit brands 1-gen-2021 Gabrielli, V.; Baghi, I.; Bergianti, F.
Branding in retailing: a comparative perspective ‘services versus products’ 1-gen-2007 Grappi, Silvia; Gabrielli, Veronica
capitolo 11: strategie e politiche di comunicazione 1-gen-2012 Gabrielli, Veronica
Co-branded cause-related marketing campaigns: the importance of linking two strong brands 1-gen-2013 Baghi, Ilaria; Gabrielli, Veronica
Co-branding strategy for Cause Related Marketing activities: the role of brand awareness on consumers’ perception 1-gen-2010 Gabrielli, V; Baghi, Ilaria
Componenti valutative e comportamentali della fedeltà al punto vendita 1-gen-2006 Gabrielli, Veronica; Galli, Giovanna; Grappi, Silvia; Martinelli, Elisa
Consumatori e imprese irresponsabili 1-gen-2018 Baghi, Ilaria; Gabrielli, Veronica; Lemme, Giuliano
Consumers’ awareness of luxury brand counterfeits and their subsequent responses: when a threat becomes an opportunity for the genuine brand 1-gen-2016 Baghi, Ilaria; Gabrielli, Veronica; Grappi, Silvia
Consumption practices of counterfeit luxury goods in the Italian context 1-gen-2009 Gistri, Giacomo; Romani, Simona; Pace, Stefano; Gabrielli, Veronica; Grappi, Silvia
Consumption practices of fast fashion products: A consumer-based approach 1-gen-2013 Gabrielli, Veronica; Baghi, Ilaria; Codeluppi, Vanni
Counterfeiting of Luxury Brands: Opportunity beyond the Threat 1-gen-2013 Grappi, Silvia; Baghi, Ilaria; Balboni, Bernardo; Gabrielli, Veronica
Does counterfeiting affect luxury customer-based brand equity? 1-gen-2012 Gabrielli, Veronica; Grappi, Silvia; Baghi, Ilaria