The aim the present study is to investigate the consumption practices of fast fashion products. During the introductory stage of this phenomenon, most academic literature has focused its attention on structural and industrial aspects of the fast fashion phenomenon. Now that the phenomenon has been present as a part of individuals’ daily lives for some years, the time is ripe for taking a closer look at consumers’ standpoint.
Consumption practices of fast fashion products: A consumer-based approach / Gabrielli, Veronica; Baghi, Ilaria; Codeluppi, Vanni. - In: JOURNAL OF FASHION MARKETING AND MANAGEMENT. - ISSN 1361-2026. - STAMPA. - 17:2(2013), pp. 206-224. [10.1108/JFMM-10-2011-0076]
Consumption practices of fast fashion products: A consumer-based approach
GABRIELLI, Veronica;BAGHI, ILARIA;CODELUPPI, Vanni
2013
Abstract
The aim the present study is to investigate the consumption practices of fast fashion products. During the introductory stage of this phenomenon, most academic literature has focused its attention on structural and industrial aspects of the fast fashion phenomenon. Now that the phenomenon has been present as a part of individuals’ daily lives for some years, the time is ripe for taking a closer look at consumers’ standpoint.
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