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Titolo Data di pubblicazione Autore(i) File
capitolo 11: strategie e politiche di comunicazione 1-gen-2012 Gabrielli, Veronica
A branding challenge for social marketing programs 1-gen-2012 Baghi, Ilaria; Gabrielli, Veronica
Does counterfeiting affect luxury customer-based brand equity? 1-gen-2012 Gabrielli, Veronica; Grappi, Silvia; Baghi, Ilaria
I riflessi della contraffazione sul valore della marca 1-gen-2013 Gabrielli, Veronica; Baghi, Ilaria; Grappi, Silvia; Balboni, Bernardo
Lo sguardo dei consumatori verso la marca di lusso nell'epoca della contraffazione 1-gen-2013 Baghi, Ilaria; Balboni, Bernardo; Gabrielli, Veronica; Grappi, Silvia
Brand awareness or brand credibility? This is the matter in a co-branded cause related marketing program 1-gen-2013 Baghi, Ilaria; Gabrielli, Veronica
For-profit or non-profit brands: Which is more effective in a cause-related marketing programme? 1-gen-2013 Baghi, Ilaria; Gabrielli, Veronica
Co-branded cause-related marketing campaigns: the importance of linking two strong brands 1-gen-2013 Baghi, Ilaria; Gabrielli, Veronica
Counterfeiting of Luxury Brands: Opportunity beyond the Threat 1-gen-2013 Grappi, Silvia; Baghi, Ilaria; Balboni, Bernardo; Gabrielli, Veronica
Consumption practices of fast fashion products: A consumer-based approach 1-gen-2013 Gabrielli, Veronica; Baghi, Ilaria; Codeluppi, Vanni
Brand communication 1-gen-2014 Gabrielli, Veronica
The influence of in-store product holders on orientation towards the product and on purchase intention 1-gen-2014 Gabrielli, Veronica; Cavazza, Nicoletta
From the House of Brand to the Branded House: The Effects of a Brand Portfolio Shift on Consumers’ Choice. 1-gen-2015 Gabrielli, V.; Baghi, I.
Affordant Shapes of Product Holder Influence Product Evaluation and Purchase Intention 1-gen-2015 Cavazza, Nicoletta; Gabrielli, Veronica
Online brand community within the integrated marketing communication system: When chocolate becomes seductive like a person 1-gen-2016 Gabrielli, Veronica; Baghi, Ilaria
Consumers’ awareness of luxury brand counterfeits and their subsequent responses: when a threat becomes an opportunity for the genuine brand 1-gen-2016 Baghi, Ilaria; Gabrielli, Veronica; Grappi, Silvia
Brand architecture shift and corporate brand equity: An exploratory study 1-gen-2016 Gabrielli, Veronica; Baghi, Ilaria
The role of brand prominence disparity in co-branded cause related marketing programs: Luxury vs non-luxury brand positioning 1-gen-2017 Baghi, I.; Gabrielli, V.
Brand architecture change: When the corporate brand steps out of the shadow 1-gen-2017 Gabrielli, V.; Baghi, I.
How culture belonging shapes negative emotion during product-harm crisis and influences consumers’ purchase intention of the faulty brand 1-gen-2018 Baghi, I.; Gabrielli, V.
Mostrati risultati da 21 a 40 di 55
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