This work aims to provide some support to the idea that marketing model of consumer behavior do not adequately take into account some recent acquisitions of psychological and cognitive streams of research.
Individual perception, social context and consumer decision making: experimental analysis / Dalli, D.; Tedeschi, Marcello. - STAMPA. - (1997), pp. 69-90.
Individual perception, social context and consumer decision making: experimental analysis
TEDESCHI, Marcello
1997
Abstract
This work aims to provide some support to the idea that marketing model of consumer behavior do not adequately take into account some recent acquisitions of psychological and cognitive streams of research.
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