Previous studies demonstrated that vivid messages can have an impact on judgements and choice. More vivid o specific is a messege and more persuasive and attractive it is perceived. In particular when individuals are presented with a choice the vivid message is more attractive than a generale message and when individual are asked to judge two different messages the vivid one is more persuasive than the general message.
Vividness effect: implications for judgement and choice / Tedeschi, Marcello; Rubaltelli, E.; Savadori, L.; Rubichi, Sandro; Rumiati, R.. - STAMPA. - 00:(2004), pp. 78-78. (Intervento presentato al convegno Markeitng Science Conference tenutosi a Rotterdam nel June 2004).
Vividness effect: implications for judgement and choice
TEDESCHI, Marcello;RUBICHI, Sandro;
2004
Abstract
Previous studies demonstrated that vivid messages can have an impact on judgements and choice. More vivid o specific is a messege and more persuasive and attractive it is perceived. In particular when individuals are presented with a choice the vivid message is more attractive than a generale message and when individual are asked to judge two different messages the vivid one is more persuasive than the general message.
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