The present case study involves an experimental social marketing project, Choose Health, aimed at transforming vending machines into a tool for preventing obesity and promoting healthy lifestyles in schools, workplaces, and universities through the delivery of communication activities and the introduction of healthy products
Choose Health in Food Vending Machines: Obesity Prevention and Healthy Lifestyle Promotion in Italy / G., Fattori; P., Artoni; Tedeschi, Marcello. - STAMPA. - (2009), pp. 149-171.
Choose Health in Food Vending Machines: Obesity Prevention and Healthy Lifestyle Promotion in Italy
TEDESCHI, Marcello
2009
Abstract
The present case study involves an experimental social marketing project, Choose Health, aimed at transforming vending machines into a tool for preventing obesity and promoting healthy lifestyles in schools, workplaces, and universities through the delivery of communication activities and the introduction of healthy products
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