The present case study involves an experimental social marketing project, Choose Health, aimed at transforming vending machines into a tool for preventing obesity and promoting healthy lifestyles in schools, workplaces, and universities through the delivery of communication activities and the introduction of healthy products

Choose Health in Food Vending Machines: Obesity Prevention and Healthy Lifestyle Promotion in Italy / G., Fattori; P., Artoni; Tedeschi, Marcello. - STAMPA. - (2009), pp. 149-171.

Choose Health in Food Vending Machines: Obesity Prevention and Healthy Lifestyle Promotion in Italy

TEDESCHI, Marcello
2009

Abstract

The present case study involves an experimental social marketing project, Choose Health, aimed at transforming vending machines into a tool for preventing obesity and promoting healthy lifestyles in schools, workplaces, and universities through the delivery of communication activities and the introduction of healthy products
Social Marketing for Public Health: Global Trends and Success Stories
Jones and Bartlett Publishers
CANADA
Choose Health in Food Vending Machines: Obesity Prevention and Healthy Lifestyle Promotion in Italy / G., Fattori; P., Artoni; Tedeschi, Marcello. - STAMPA. - (2009), pp. 149-171.
G., Fattori; P., Artoni; Tedeschi, Marcello
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11380/641757
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