The paper compares the disciplines of marketing and economics, by using keywords as indicators of identity at three main levels: professional, academic and disciplinary. The corpus-based analysis of keywords how scholars from the two disciplines craft their niche of expertise and identity, showing, for instance, the empirical drive of marketing as opposed to the hypothetical nature of economics

“It can be assumed that, if our conceptual model is valid, then…”: The Construction of Multiple Identities in Economics vs. Marketing / Mazzi, Davide; Malavasi, Donatella. - In: LINGUISTICA E FILOLOGIA. - ISSN 1594-6517. - STAMPA. - 27:(2008), pp. 157-180. [10.6092/LeF_27_p157]

“It can be assumed that, if our conceptual model is valid, then…”: The Construction of Multiple Identities in Economics vs. Marketing

MAZZI, Davide;MALAVASI, Donatella
2008

Abstract

The paper compares the disciplines of marketing and economics, by using keywords as indicators of identity at three main levels: professional, academic and disciplinary. The corpus-based analysis of keywords how scholars from the two disciplines craft their niche of expertise and identity, showing, for instance, the empirical drive of marketing as opposed to the hypothetical nature of economics
27
157
180
“It can be assumed that, if our conceptual model is valid, then…”: The Construction of Multiple Identities in Economics vs. Marketing / Mazzi, Davide; Malavasi, Donatella. - In: LINGUISTICA E FILOLOGIA. - ISSN 1594-6517. - STAMPA. - 27:(2008), pp. 157-180. [10.6092/LeF_27_p157]
Mazzi, Davide; Malavasi, Donatella
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11380/612628
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