The paper compares the disciplines of marketing and economics, by using keywords as indicators of identity at three main levels: professional, academic and disciplinary. The corpus-based analysis of keywords how scholars from the two disciplines craft their niche of expertise and identity, showing, for instance, the empirical drive of marketing as opposed to the hypothetical nature of economics
“It can be assumed that, if our conceptual model is valid, then…”: The Construction of Multiple Identities in Economics vs. Marketing / Mazzi, Davide; Malavasi, Donatella. - In: LINGUISTICA E FILOLOGIA. - ISSN 1594-6517. - STAMPA. - 27:(2008), pp. 157-180. [10.6092/LeF_27_p157]
“It can be assumed that, if our conceptual model is valid, then…”: The Construction of Multiple Identities in Economics vs. Marketing
MAZZI, Davide;MALAVASI, Donatella
2008
Abstract
The paper compares the disciplines of marketing and economics, by using keywords as indicators of identity at three main levels: professional, academic and disciplinary. The corpus-based analysis of keywords how scholars from the two disciplines craft their niche of expertise and identity, showing, for instance, the empirical drive of marketing as opposed to the hypothetical nature of economics
| File | Dimensione | Formato | |
|---|---|---|---|
|
LeF27(2008)MalavasiMazzi.pdf
Open access
Tipologia:
VOR - Versione pubblicata dall'editore
Dimensione
132.39 kB
Formato
Adobe PDF
|
132.39 kB | Adobe PDF | Visualizza/Apri |
Pubblicazioni consigliate
I metadati presenti in IRIS UNIMORE sono rilasciati con licenza Creative Commons CC0 1.0 Universal, mentre i file delle pubblicazioni sono rilasciati con licenza Attribuzione 4.0 Internazionale (CC BY 4.0), salvo diversa indicazione.
In caso di violazione di copyright, contattare Supporto Iris
