As Generative AI tools con produce content, research is examining the impact of this technology on creativity, with a focus on creative outputs. However, how creativity itself is going to be impacted by this new technological environment is yet to be investigated. Supported by a qualitative enquiry and literature about everyday creativity and AI usage, we explore: a) why people engage in creative activities; b) how those motivations may be impacted by GenAI; c) how people that engage in creative activities perceive GenAI. The results of this work have implications for research, policy makers and companies interested in the promotion of creative activities.
Choosing the Hard Way: Being Creative in the Age of Generative AI / Serafini, Ludovica; Monsurrò, Luigi. - (2025). ( SIM Conference 2025 Napoli 10-12 settembre 2025).
Choosing the Hard Way: Being Creative in the Age of Generative AI
Luigi Monsurrò
2025
Abstract
As Generative AI tools con produce content, research is examining the impact of this technology on creativity, with a focus on creative outputs. However, how creativity itself is going to be impacted by this new technological environment is yet to be investigated. Supported by a qualitative enquiry and literature about everyday creativity and AI usage, we explore: a) why people engage in creative activities; b) how those motivations may be impacted by GenAI; c) how people that engage in creative activities perceive GenAI. The results of this work have implications for research, policy makers and companies interested in the promotion of creative activities.
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