This paper aims to advance the design-thinking approach in food from an engineering mindset toward a positive psychology perspective by investigating how consumer experiences evoked by food-related activities can facilitate, stimulate and enhance individuals’ happiness and perceptions of life satisfaction. Food-related activities generally result in positive consumer experiences and psychological well-being. Experiential stimulation resulting from food activities is positively related to perceived life satisfaction directly and indirectly via pleasure and meaning. Although the authors found an overall positive relationship between these constructs, they also found differences based on the experience type considered. A “crescendo model” of experiences that details how experiences lead to happiness and perceived life satisfaction is presented.

A “crescendo” model: designing food experiences for psychological well-being / Zarantonello, Lia; Grappi, Silvia; Formisano, Marcello; Schmitt, Bernd H.. - In: EUROPEAN JOURNAL OF MARKETING. - ISSN 0309-0566. - 55:9(2021), pp. 2414-2438. [10.1108/EJM-03-2020-0195]

A “crescendo” model: designing food experiences for psychological well-being

Grappi, Silvia;
2021

Abstract

This paper aims to advance the design-thinking approach in food from an engineering mindset toward a positive psychology perspective by investigating how consumer experiences evoked by food-related activities can facilitate, stimulate and enhance individuals’ happiness and perceptions of life satisfaction. Food-related activities generally result in positive consumer experiences and psychological well-being. Experiential stimulation resulting from food activities is positively related to perceived life satisfaction directly and indirectly via pleasure and meaning. Although the authors found an overall positive relationship between these constructs, they also found differences based on the experience type considered. A “crescendo model” of experiences that details how experiences lead to happiness and perceived life satisfaction is presented.
2021
lug-2021
55
9
2414
2438
A “crescendo” model: designing food experiences for psychological well-being / Zarantonello, Lia; Grappi, Silvia; Formisano, Marcello; Schmitt, Bernd H.. - In: EUROPEAN JOURNAL OF MARKETING. - ISSN 0309-0566. - 55:9(2021), pp. 2414-2438. [10.1108/EJM-03-2020-0195]
Zarantonello, Lia; Grappi, Silvia; Formisano, Marcello; Schmitt, Bernd H.
File in questo prodotto:
File Dimensione Formato  
EJM 2021_RG_food experiences & well-being.pdf

Open Access dal 05/07/2023

Tipologia: Versione dell'autore revisionata e accettata per la pubblicazione
Dimensione 614.86 kB
Formato Adobe PDF
614.86 kB Adobe PDF Visualizza/Apri
Pubblicazioni consigliate

Licenza Creative Commons
I metadati presenti in IRIS UNIMORE sono rilasciati con licenza Creative Commons CC0 1.0 Universal, mentre i file delle pubblicazioni sono rilasciati con licenza Attribuzione 4.0 Internazionale (CC BY 4.0), salvo diversa indicazione.
In caso di violazione di copyright, contattare Supporto Iris

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11380/1247915
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus 12
  • ???jsp.display-item.citation.isi??? 10
social impact