The essay aims at relating the outcomes of a multidisciplinary research project focused on the relationship between a specific kind of social discourse, such as advertising, and the concept of “media memory”. Through the analysis of concrete examples of commercials, we have tried to outline a composite field of studies ranging from semiotic studies on individual and cultural memory, to the role mass media play in defining a collective memory, up to the processes of interpretation that the reader/user activates to understand texts which create a network of references to our past.
Pubblicità e memoria mediale: appunti in itinere / Bianchi, Cinzia. - In: OCULA. - ISSN 1724-7810. - 18:(2017), pp. 1-18. [10.12977/ocula86]
Pubblicità e memoria mediale: appunti in itinere
Bianchi Cinzia
2017
Abstract
The essay aims at relating the outcomes of a multidisciplinary research project focused on the relationship between a specific kind of social discourse, such as advertising, and the concept of “media memory”. Through the analysis of concrete examples of commercials, we have tried to outline a composite field of studies ranging from semiotic studies on individual and cultural memory, to the role mass media play in defining a collective memory, up to the processes of interpretation that the reader/user activates to understand texts which create a network of references to our past.
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