People barely know what they eat and drink: product labels are written with small characters and with a difficult terminology. As a result, people spend too much time reading labels or avoid reading them at all. To connect food data with people we design of a food IoT (Internet of Things) scenario, where a smart cart tells us if the food product we are about to buy meet our preferences or not. In particular, we first perform a real-world study to understand consumers’ behavior while they shop; then we design a food IoT scenario and we use current technologies to investigate its feasibility. Results show that people would appreciate a tool able to help them connecting with food data and also show that current technologies are sufficient to create a food IoT scenario.