The topics of disintermediation and re-intermediation, both offline and online, have captured the attention of both researchers and practitioners. Relying on an information search perspective, this article is aimed to explore the predicting role of a set or variables on the choice of information sources (travel agents vs. service provider) and information channels (face-to-face vs. Internet) in the context of short-haul traveling.
Predicting travelers’ choice of information sources and information channels for national trips: an investigation in the context of Italy / G., Del Chiappa; Balboni, Bernardo. - (2013), pp. 1-13. (Intervento presentato al convegno Smart Life, dall'innovazione tecnologica al mercato. X Convegno Annuale SIM Società Italiana di Marketing tenutosi a Milano, Università Bicocca nel 3 e 4 Ottobre 2013).
Predicting travelers’ choice of information sources and information channels for national trips: an investigation in the context of Italy
BALBONI, Bernardo
2013
Abstract
The topics of disintermediation and re-intermediation, both offline and online, have captured the attention of both researchers and practitioners. Relying on an information search perspective, this article is aimed to explore the predicting role of a set or variables on the choice of information sources (travel agents vs. service provider) and information channels (face-to-face vs. Internet) in the context of short-haul traveling.File | Dimensione | Formato | |
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