Like for most cultural industries, the music industry’s products have a twofold nature: They are simultaneously artistic and economic products. For this and other reasons (such as high environmental uncertainty, high human asset specificity, etc.), the music industry represents a very difficult context in which to successfully compete. To face this high market complexity, two main organizational responses have emerged: On the one hand, we have few large multinational firms (‘majors’); on the other hand we have a large number of smaller and loosely structured firms (‘independents’). The main aim of this paper is to study the case of an Italian independent label, Mescal Music, which has achieved a relevant market share in the Italian market. In order to investigate which organizational factors have led Mescal to such a relevant success, we adopted a case study methodology combining different data collection methods: archives’ analysis, interviews, questionnaires, secondary sources and direct observation.

How embeddedness and social mechanisms affect the economic performance in the music industry: The case of Mescal music / Montanari, Fabrizio; A., Cianfagna. - (2005), pp. 50-61. ((Intervento presentato al convegno 8th International conference on Arts and Cultural Management tenutosi a Montreal nel 3 - 6 luglio 2005.

How embeddedness and social mechanisms affect the economic performance in the music industry: The case of Mescal music

MONTANARI, Fabrizio;
2005

Abstract

Like for most cultural industries, the music industry’s products have a twofold nature: They are simultaneously artistic and economic products. For this and other reasons (such as high environmental uncertainty, high human asset specificity, etc.), the music industry represents a very difficult context in which to successfully compete. To face this high market complexity, two main organizational responses have emerged: On the one hand, we have few large multinational firms (‘majors’); on the other hand we have a large number of smaller and loosely structured firms (‘independents’). The main aim of this paper is to study the case of an Italian independent label, Mescal Music, which has achieved a relevant market share in the Italian market. In order to investigate which organizational factors have led Mescal to such a relevant success, we adopted a case study methodology combining different data collection methods: archives’ analysis, interviews, questionnaires, secondary sources and direct observation.
8th International conference on Arts and Cultural Management
Montreal
3 - 6 luglio 2005
50
61
Montanari, Fabrizio; A., Cianfagna
How embeddedness and social mechanisms affect the economic performance in the music industry: The case of Mescal music / Montanari, Fabrizio; A., Cianfagna. - (2005), pp. 50-61. ((Intervento presentato al convegno 8th International conference on Arts and Cultural Management tenutosi a Montreal nel 3 - 6 luglio 2005.
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11380/967094
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