Festivals are considered prominent features of cultural life in many cities. This study contributes to the body of research on cultural consumption experience shedding some light on the role played by emotions in mediating the effect of festival environmental characteristics on attendees’ loyalty. We propose a theoretical model that considers: festival environmental cues, emotions, satisfaction, and loyalty. The study employs an on-site survey of 187 visitors attending a large Italian festival to test the model. We analyzed data using a structural equation model. Results show that emotions are important facilitators between environmental cues and attendees behaviors, affecting attendees’ satisfaction and loyalty

From festival environmental cues to attendees’ loyalty / Grappi, Silvia. - ELETTRONICO. - (2009), pp. 102-107. ((Intervento presentato al convegno EMAC 2009 - Marketing & the core disciplines: Rediscovering References? tenutosi a Audencia Nantes - France nel 26-29 May 2009.

From festival environmental cues to attendees’ loyalty

GRAPPI, Silvia
2009

Abstract

Festivals are considered prominent features of cultural life in many cities. This study contributes to the body of research on cultural consumption experience shedding some light on the role played by emotions in mediating the effect of festival environmental characteristics on attendees’ loyalty. We propose a theoretical model that considers: festival environmental cues, emotions, satisfaction, and loyalty. The study employs an on-site survey of 187 visitors attending a large Italian festival to test the model. We analyzed data using a structural equation model. Results show that emotions are important facilitators between environmental cues and attendees behaviors, affecting attendees’ satisfaction and loyalty
EMAC 2009 - Marketing & the core disciplines: Rediscovering References?
Audencia Nantes - France
26-29 May 2009
102
107
Grappi, Silvia
From festival environmental cues to attendees’ loyalty / Grappi, Silvia. - ELETTRONICO. - (2009), pp. 102-107. ((Intervento presentato al convegno EMAC 2009 - Marketing & the core disciplines: Rediscovering References? tenutosi a Audencia Nantes - France nel 26-29 May 2009.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11380/637546
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