Festivals are considered prominent features of cultural life in many cities. This study contributes to the body of research on cultural consumption experience shedding some light on the role played by emotions in mediating the effect of festival environmental characteristics on attendees’ loyalty. We propose a theoretical model that considers: festival environmental cues, emotions, satisfaction, and loyalty. The study employs an on-site survey of 187 visitors attending a large Italian festival to test the model. We analyzed data using a structural equation model. Results show that emotions are important facilitators between environmental cues and attendees behaviors, affecting attendees’ satisfaction and loyalty.

From festival environmental cues to attendees’ loyalty / Grappi, Silvia. - In: REVISTA ROMÂNĂ DE MARKETING. - ISSN 1842-2454. - STAMPA. - 4:(2009), pp. 85-104.

From festival environmental cues to attendees’ loyalty

GRAPPI, Silvia
2009

Abstract

Festivals are considered prominent features of cultural life in many cities. This study contributes to the body of research on cultural consumption experience shedding some light on the role played by emotions in mediating the effect of festival environmental characteristics on attendees’ loyalty. We propose a theoretical model that considers: festival environmental cues, emotions, satisfaction, and loyalty. The study employs an on-site survey of 187 visitors attending a large Italian festival to test the model. We analyzed data using a structural equation model. Results show that emotions are important facilitators between environmental cues and attendees behaviors, affecting attendees’ satisfaction and loyalty.
4
85
104
From festival environmental cues to attendees’ loyalty / Grappi, Silvia. - In: REVISTA ROMÂNĂ DE MARKETING. - ISSN 1842-2454. - STAMPA. - 4:(2009), pp. 85-104.
Grappi, Silvia
File in questo prodotto:
File Dimensione Formato  
RJM_Grappi_2009.pdf

non disponibili

Tipologia: Post-print dell'autore (bozza post referaggio)
Dimensione 504.5 kB
Formato Adobe PDF
504.5 kB Adobe PDF   Visualizza/Apri   Richiedi una copia
Pubblicazioni consigliate

Caricamento pubblicazioni consigliate

Licenza Creative Commons
I metadati presenti in IRIS UNIMORE sono rilasciati con licenza Creative Commons CC0 1.0 Universal, mentre i file delle pubblicazioni sono rilasciati con licenza Attribuzione 4.0 Internazionale (CC BY 4.0), salvo diversa indicazione.
In caso di violazione di copyright, contattare Supporto Iris

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11380/637538
Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact