The evaluation of text mining projects in terms of financial performance is the main topic argued by management involved in judging this kind of investment. However, being text mining a particular case of knowledge management, it has not only a tangible impact in terms of return on investment but also an intangible one: a lot of benefits coming from the investment in this knowledge management solution are not directly translated into returns, but they must be considered in this process of judgment to integrate the financial perspective of analysis with the non-financial ones.
ROI in text mining projects / Ferrari, Mascia. - STAMPA. - (2005), pp. 155-183.
ROI in text mining projects
FERRARI, Mascia
2005
Abstract
The evaluation of text mining projects in terms of financial performance is the main topic argued by management involved in judging this kind of investment. However, being text mining a particular case of knowledge management, it has not only a tangible impact in terms of return on investment but also an intangible one: a lot of benefits coming from the investment in this knowledge management solution are not directly translated into returns, but they must be considered in this process of judgment to integrate the financial perspective of analysis with the non-financial ones.
| File | Dimensione | Formato | |
|---|---|---|---|
|
LIBRO tm 2.pdf
Accesso riservato
Tipologia:
Versione dell'autore revisionata e accettata per la pubblicazione
Dimensione
819.18 kB
Formato
Adobe PDF
|
819.18 kB | Adobe PDF | Visualizza/Apri Richiedi una copia |
Pubblicazioni consigliate
I metadati presenti in IRIS UNIMORE sono rilasciati con licenza Creative Commons CC0 1.0 Universal, mentre i file delle pubblicazioni sono rilasciati con licenza Attribuzione 4.0 Internazionale (CC BY 4.0), salvo diversa indicazione.
In caso di violazione di copyright, contattare Supporto Iris
