The evaluation of text mining projects in terms of financial performance is the main topic argued by management involved in judging this kind of investment. However, being text mining a particular case of knowledge management, it has not only a tangible impact in terms of return on investment but also an intangible one: a lot of benefits coming from the investment in this knowledge management solution are not directly translated into returns, but they must be considered in this process of judgment to integrate the financial perspective of analysis with the non-financial ones.

ROI in text mining projects / Ferrari, Mascia. - STAMPA. - (2005), pp. 155-183.

ROI in text mining projects

FERRARI, Mascia
2005

Abstract

The evaluation of text mining projects in terms of financial performance is the main topic argued by management involved in judging this kind of investment. However, being text mining a particular case of knowledge management, it has not only a tangible impact in terms of return on investment but also an intangible one: a lot of benefits coming from the investment in this knowledge management solution are not directly translated into returns, but they must be considered in this process of judgment to integrate the financial perspective of analysis with the non-financial ones.
2005
Text Mining and Its Applications to Intelligence, CRM and Knowledge Management
9781853129957
WIT press
REGNO UNITO DI GRAN BRETAGNA
ROI in text mining projects / Ferrari, Mascia. - STAMPA. - (2005), pp. 155-183.
Ferrari, Mascia
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11380/606784
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