In line with the most recent trends in genre analysis (Swales, 1990; Bhatia, 1993; Dudley-Evans, 1994) and discourse studies on business communication (Dudley-Evans and St John, 1998; Bargiela-Chiappini and Nickerson, 1999; Gillaerts and Gotti, 2005), the article focuses on a particular financial genre, Banks’ Annual Reports (ARs). More in detail, in contrast to widespread claims about the purely financial and informative nature of ARs, addressing experts only, this paper aims at illustrating, in accordance with Bexley and Hynes’s (2003) and Burrough’s (1986) considerations, that these reports endeavour to promote the company image and to leave readers with a positive impression.Consequently, by means of analysis of some discursive parts of ARs, the article presents the results of a quantitative and qualitative survey of the evaluative means (Hunston and Thompson, 2000) which contribute to the persuasion and manipulation of the reader through direct or implied attitudinal lexis (White, 2002). Particular attention is paid to the identification of the main semantic areas to which the recognized evaluative items belong in an attempt to show the core values that AR writers insist on the most (importance and competitiveness, positive performances, involvement and positive values, realis and irrealis evaluation).

Banks’ Annual Reports: An Analysis of the Linguistic Means used to Express Evaluation / Malavasi, Donatella. - ELETTRONICO. - non disponibile:(2005), pp. non disponibile-non disponibile. ((Intervento presentato al convegno Business Communication: Making an Impact tenutosi a Copenhagen, Denmark nel 26-28 May, 2005.

Banks’ Annual Reports: An Analysis of the Linguistic Means used to Express Evaluation

MALAVASI, Donatella
2005

Abstract

In line with the most recent trends in genre analysis (Swales, 1990; Bhatia, 1993; Dudley-Evans, 1994) and discourse studies on business communication (Dudley-Evans and St John, 1998; Bargiela-Chiappini and Nickerson, 1999; Gillaerts and Gotti, 2005), the article focuses on a particular financial genre, Banks’ Annual Reports (ARs). More in detail, in contrast to widespread claims about the purely financial and informative nature of ARs, addressing experts only, this paper aims at illustrating, in accordance with Bexley and Hynes’s (2003) and Burrough’s (1986) considerations, that these reports endeavour to promote the company image and to leave readers with a positive impression.Consequently, by means of analysis of some discursive parts of ARs, the article presents the results of a quantitative and qualitative survey of the evaluative means (Hunston and Thompson, 2000) which contribute to the persuasion and manipulation of the reader through direct or implied attitudinal lexis (White, 2002). Particular attention is paid to the identification of the main semantic areas to which the recognized evaluative items belong in an attempt to show the core values that AR writers insist on the most (importance and competitiveness, positive performances, involvement and positive values, realis and irrealis evaluation).
Business Communication: Making an Impact
Copenhagen, Denmark
26-28 May, 2005
non disponibile
non disponibile
non disponibile
Malavasi, Donatella
Banks’ Annual Reports: An Analysis of the Linguistic Means used to Express Evaluation / Malavasi, Donatella. - ELETTRONICO. - non disponibile:(2005), pp. non disponibile-non disponibile. ((Intervento presentato al convegno Business Communication: Making an Impact tenutosi a Copenhagen, Denmark nel 26-28 May, 2005.
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