The relationship between metaphor and artificial intelligence (AI) is an emerging field of study that can explore how metaphors, as cognitive tools, can influence and enhance understanding and interaction with AI systems. Metaphors play a key role in understanding and interacting with artificial intelligence. Thanks to familiar analogies, conceptual metaphors such as AI IS AN ARTIFICIAL BRAIN or AI IS AN ALLY not only facilitate learning and acceptance of the technology, but also influence the design of AI systems themselves, making them more accessible and intuitive for the lay public.
Metaphors and popularisation: how to explain artificial intelligence to the lay public / Zanella, Gloria. - (2025). ( Researching and Applying Metaphor RaAM 17: Metaphor, Technology and Communication Lawrence Technological University Southfield, Michigan, USA 7-10 agosto 2025).
Metaphors and popularisation: how to explain artificial intelligence to the lay public
Zanella Gloria
2025
Abstract
The relationship between metaphor and artificial intelligence (AI) is an emerging field of study that can explore how metaphors, as cognitive tools, can influence and enhance understanding and interaction with AI systems. Metaphors play a key role in understanding and interacting with artificial intelligence. Thanks to familiar analogies, conceptual metaphors such as AI IS AN ARTIFICIAL BRAIN or AI IS AN ALLY not only facilitate learning and acceptance of the technology, but also influence the design of AI systems themselves, making them more accessible and intuitive for the lay public.
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