Goal congruence as a way to invite employees to delegate tasks to GenAI.

As companies can implement generative AI (GenAI) tools in their organization, employees have the opportunity to delegate some tasks to GenAI with benefits in terms of quality of the outputs and time management (Dell’Acqua et al., 2023, 2025). However, employees can be resistant to use these tools, as previous studies show that people are reluctant to delegate and automate tasks that are relevant to their identity (Leung et al., 2018; Puntoni et al., 2021) and that the implementation of GenAI tools can be perceived as a threat by employees (SimanTov-Nachlieli, 2024). Therefore, understanding how employees can be more willing to delegate tasks to GenAI can be relevant for companies and employees as well.