This work intends to focus on the challenging difficulties for a minor destination in its tourism strategies. Through the case study of the Italian region Molise, the article tries to analyze these difficulties and to show possible routes for overcoming the emerging obstacles. The Molise region, in fact, is characterized by limited tourist resources and presents some problems so that it is often defined, in the language of social media and in an ironic way, as a region “that does not exist” (“Il Molise non esiste” in Italian). However, thanks to some trends of the last few years and a series of projects put in place, Molise region could change its own course, even if some critical points remain and require to be tackled with greater determination in the future.
“Il Molise non esiste?” Some issues for the tourism development strategies in minor destinations / Badia, Francesco; Armenise, Federica. - (2023), pp. 1-6. (Intervento presentato al convegno 40°Convegno Nazionale AIDEA “L’aziendalismo crea valore” tenutosi a Salerno nel 5-6 ottobre 2023).
“Il Molise non esiste?” Some issues for the tourism development strategies in minor destinations
Badia, Francesco
;
2023
Abstract
This work intends to focus on the challenging difficulties for a minor destination in its tourism strategies. Through the case study of the Italian region Molise, the article tries to analyze these difficulties and to show possible routes for overcoming the emerging obstacles. The Molise region, in fact, is characterized by limited tourist resources and presents some problems so that it is often defined, in the language of social media and in an ironic way, as a region “that does not exist” (“Il Molise non esiste” in Italian). However, thanks to some trends of the last few years and a series of projects put in place, Molise region could change its own course, even if some critical points remain and require to be tackled with greater determination in the future.File | Dimensione | Formato | |
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