Corporate Social Responsibility (CSR) is a topic of interest for many companies, especially medium and large ones, mainly based in the West. Despite the generally positive perception of the issue, the greatest risk that can be seen today concerning corporate social responsibility is that it becomes only a marketing activity whose purpose could improve the image and reputation of the company without having a real social and territorial impact.
A Critical Reflection on Corporate Social Responsibility: Between Communitarian Ethics and Business Purpose / Franchi, Massimo. - Chapter 16(2025), pp. 217-229. [10.1007/978-3-031-72866-2]
A Critical Reflection on Corporate Social Responsibility: Between Communitarian Ethics and Business Purpose.
Franchi Massimo
2025
Abstract
Corporate Social Responsibility (CSR) is a topic of interest for many companies, especially medium and large ones, mainly based in the West. Despite the generally positive perception of the issue, the greatest risk that can be seen today concerning corporate social responsibility is that it becomes only a marketing activity whose purpose could improve the image and reputation of the company without having a real social and territorial impact.
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