Due to the plurilateral and inter-entrepreneurial nature of creative efforts, it gets harder and harder measuring and pricing the cultural value of innovative goods. Brand communication models help to analyze the economic paradigm of contemporary marketing tools, but commercial law has to deal with this problem by renewing the legal framework of intellectual property regulation.
Valore culturale e marketing dei beni creativi: prospettive di disciplina giuridica / Bosi, Giacomo. - In: AEDON. - ISSN 1127-1345. - 2016:1(2016). [10.7390/83092]
Valore culturale e marketing dei beni creativi: prospettive di disciplina giuridica
Bosi, Giacomo
2016
Abstract
Due to the plurilateral and inter-entrepreneurial nature of creative efforts, it gets harder and harder measuring and pricing the cultural value of innovative goods. Brand communication models help to analyze the economic paradigm of contemporary marketing tools, but commercial law has to deal with this problem by renewing the legal framework of intellectual property regulation.
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