Aesthetic perspectives on interactive art and Text-to-Image technologies

By reconstructing the connections between different artistic forms, such as Art Sociologique, cybernetic, media and digital art, the paper addresses of how the concept of interactivity has evolved in relation to the development of aesthetic paradigms. Firstly, the paper problematizesthe concept of interactive art, by discussing connections and differences with media and digital art. Secondly, the paper shows how Flussers’ concept of participatory media, influenced by the artistic work of Fred Forest, together with the theoretical perspective developed by members of the “Group for an Aesthetics of Communication”, contributed to the development of new perspectives in interactive art. Thirdly, the paper shows how theoretical perspectives such as “Relational aesthetics” and the “Aesthetics of Communication” constituted the basis for the successive reflection on the potentialities of virtuality and immateriality from an artistic perspective. By drawing on such premises, the paper addresses the issue of the meta operational processes involved in the use of Text-to-Image technologies (TTI), discussing the level of interactivity and the creative processes involved in its use. Finally, the paper problematizes the features of interactivity that characterize emerging forms of art made possible by virtual devices.