意大利主流媒体有关“一带一路”报道中“中国形象”分析 (Yidali zhuliu meiti youguan yidaiyilu baodao zhong zhongguo xingxiang fenxi, Analysis of "China's image" in Italian mainstream media reports on "One Belt One Road")

意大利是G7成员国之一，也是欧盟的创始成员国，在地中海沿岸地区有着举足轻重的地位。因此，意大利国内媒体的涉华报道理应视为观察西方世界对华态度的窗口。结合2019年3月国家主席习近平对意大利进行国事访问并签订中意两国“一带一路”谅解备忘录这一重大历史事件为背景，本文选择2019年3月至12月间意大利两家发行量最大的主流纸质媒体有关“一带一路”的报道为研究对象，运用定量与定性的研究方法对相关新闻文本进行深入分析，从而探讨中国在海外的国家形象与影响力。研究发现，虽然意大利主流媒体对中国国家形象的塑造趋于公正客观，但仍然带有传统西方社会固有的偏见，这类偏见不仅来源于中西方意识形态领域的客观差异，更有意大利自身发展道路上独特因素的影响。

Italy is a member of the G7 and a founding member of the European Union, and has a pivotal position in the Mediterranean coastal region. Italian domestic media coverage of China should be seen as a window into the Western world's attitude towards China. Based on the background of Chinese President Xi Jinping's state visit to Italy in March 2019 and the signing of the Memorandum of Understanding on the Belt and Road between Italy and China, this article selects the reports on the Belt and Road by the two largest Italian mainstream media outlets between March and December 2019. This paper uses quantitative and qualitative research methods to analyze the relevant news texts, in order to explore China's national image and influence abroad. The study found that although the Italian mainstream media tends to portray China in an impartial and objective manner, it still carries the bias inherent in traditional Western society, not only due to the objective differences between the ideological spheres of China and the West, but also due to factors unique to Italy's own development path.