Dialogicity in Individual and Institutional Scientific Blogs

The paper focuses on variation across institutional and individual scientific blogs, i.e., blogs that are managed by journals, magazines or associations involved in the dissemination of scientific information and blogs that are managed by individual researchers. Using comparable corpora of posts from different scientific disciplines, look in particular at markers of dialogicity, i.e., the representation of participants (markers of self-reference, reader-reference, as well as representation of the scientific community and markers of attribution), markers of communicative action (organizational units and metastatements), and evaluative dialogue (evaluative lexis and dialogic contraction or expansion). Concordance analysis of keywords and key-phrases (as calculated by Wordsmith Tools 8.0) shows that blogs managed by individual scientists emphasize personal voice and interpersonal elements, while institutional blogs are comparatively more informational. Dialogicity markers are shown to contribute to defining how bloggers manage subjective and intersubjective positioning and construct their credibility, thus defining the nature of their relation to the audience and ultimately the functions of blogging.