This work aims to test Prosperity Thinking methodology in Action and assess whether this method would respond to the needs of designers, innovators, and change-makers that are willing to change the food system. Starting from the evolution of marketing design to human-centered design, we illustrate the importance of taking into account the planet's means in the design for Sustainability at the system level. We approached the problem starting from practice, with an Action Research Innovation Management Framework (Guertler, Kriz, and Sick, 2020). Results show that designers, innovators, and changemakers have an interest in a methodology that helps them to analyze and solve systemic challenges linking the micro (human) and macro (planet) through a participatory approach to achieve long-term impact of the designed solutions.
HUMAN AND PLANET CENTERED APPROACH: PROSPERITY THINKING IN ACTION / Vignoli, Matteo; Roversi, Sara; Jatwani, Chhavi; Tiriduzzi, Margherita. - 1:(2021), pp. 1797-1806. (Intervento presentato al convegno ICED21 - 23rd International Conference on Engineering Design tenutosi a Gothenburg nel 16-20 AUG 2021) [10.1017/pds.2021.441].
HUMAN AND PLANET CENTERED APPROACH: PROSPERITY THINKING IN ACTION
Vignoli, Matteo
Membro del Collaboration Group
;Roversi, SaraMembro del Collaboration Group
;Jatwani, ChhaviMembro del Collaboration Group
;Tiriduzzi, MargheritaMembro del Collaboration Group
2021
Abstract
This work aims to test Prosperity Thinking methodology in Action and assess whether this method would respond to the needs of designers, innovators, and change-makers that are willing to change the food system. Starting from the evolution of marketing design to human-centered design, we illustrate the importance of taking into account the planet's means in the design for Sustainability at the system level. We approached the problem starting from practice, with an Action Research Innovation Management Framework (Guertler, Kriz, and Sick, 2020). Results show that designers, innovators, and changemakers have an interest in a methodology that helps them to analyze and solve systemic challenges linking the micro (human) and macro (planet) through a participatory approach to achieve long-term impact of the designed solutions.File | Dimensione | Formato | |
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ICED_Prosperity_Thinking_V3.pdf
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