The growing diffusion of fashion e-commerce websites shows the appreciation by users, highlighting the importance of offering this service also to users with different disabilities. To this end, e-commerce should be not only accessible - implementing all the technical requirements for accessibility - but also usable, paying attention to the offered user experience. This study aims to investigate the current e-commerce usability considering visually impaired users’ navigation experience and understand which aspects define a good usability level for this target. An expert analysis of a set of fashion e-commerce websites and user testing were conducted, considering five different market segment categories. The analysis highlighted a gap in the consideration of visually impaired users’ navigation needs and style, as for instance non-uniformity of layout and page structure. All the findings have been structured in usability guidelines to favor the e-commerce usability improvement, with the goal of offering visually impaired users a better shopping experience.
E-commerce Usability Guidelines for Visually Impaired Users / Prati, E.; Pozzi, S.; Grandi, F.; Peruzzini, M.. - 12768:(2021), pp. 280-293. (Intervento presentato al convegno 15th International Conference on Universal Access in Human-Computer Interaction, UAHCI 2021, held as part of the 23rd International Conference, HCI International 2021 tenutosi a Washington, DC nel 2021) [10.1007/978-3-030-78092-0_18].