An Intelligent Dashboard for Assisted Tweet Composition in the Cultural Heritage Area (Work-in-progress)

Cultural Heritage institutions are nowadays using social media to communicate with citizens and tourists. However, providing actual effective communication is not an easy task, as every day millions of messages are posted through social media. Thus, getting visibility is not trivial. In this paper we present the architecture of a dashboard, accessible by mobile Android devices, to support museum social media managers in composing effective tweets by providing suggestions to improve message drafts. At this aim, the application exploits machine learning techniques over data related to tweets posted by museums in the past.