Cultural Heritage institutions are nowadays using social media to communicate with citizens and tourists. However, providing actual effective communication is not an easy task, as every day millions of messages are posted through social media. Thus, getting visibility is not trivial. In this paper we present the architecture of a dashboard, accessible by mobile Android devices, to support museum social media managers in composing effective tweets by providing suggestions to improve message drafts. At this aim, the application exploits machine learning techniques over data related to tweets posted by museums in the past.

An Intelligent Dashboard for Assisted Tweet Composition in the Cultural Heritage Area (Work-in-progress) / Martoglia, R.; Montangero, M.. - (2020), pp. 226-229. (Intervento presentato al convegno 6th EAI International Conference on Smart Objects and Technologies for Social Good, GOODTECHS 2020 tenutosi a mex nel 2020) [10.1145/3411170.3411272].

An Intelligent Dashboard for Assisted Tweet Composition in the Cultural Heritage Area (Work-in-progress)

Martoglia R.;Montangero M.
2020

Abstract

Cultural Heritage institutions are nowadays using social media to communicate with citizens and tourists. However, providing actual effective communication is not an easy task, as every day millions of messages are posted through social media. Thus, getting visibility is not trivial. In this paper we present the architecture of a dashboard, accessible by mobile Android devices, to support museum social media managers in composing effective tweets by providing suggestions to improve message drafts. At this aim, the application exploits machine learning techniques over data related to tweets posted by museums in the past.
2020
6th EAI International Conference on Smart Objects and Technologies for Social Good, GOODTECHS 2020
mex
2020
226
229
Martoglia, R.; Montangero, M.
An Intelligent Dashboard for Assisted Tweet Composition in the Cultural Heritage Area (Work-in-progress) / Martoglia, R.; Montangero, M.. - (2020), pp. 226-229. (Intervento presentato al convegno 6th EAI International Conference on Smart Objects and Technologies for Social Good, GOODTECHS 2020 tenutosi a mex nel 2020) [10.1145/3411170.3411272].
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11380/1222851
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