Social technologies for the workplace: Metrics proposal for adoption assessment

As Web 2.0 technologies are increasingly being implemented for business purpose, they offer a wide range of opportunities and potential benefits for the enterprises that internally adopt digital social platforms. However, enterprises usually are not able to correctly and effectively evaluate their investments along this direction. To fill this gap, in this paper we propose two metrics to assess adoption and performance of enterprise social platforms, namely users (Total and Active) Participation Rate and Return on Effort and apply them on data gathered from two companies that recently adopted digital platforms including social tools for collaboration and communication among employees.