The topics of disintermediation and re-intermediation, both offline and online, have captured the attention of researchers and practitioners alike. Relying on an information search perspective, this study aims to identify which factors (i.e. different sociodemographic characteristics and travel-related variables) best predict whether a traveller will seek information from a travel agency or from a service provider (i.e. information source choice) and if this will be done face to face or through the Internet (i.e. choice of the communication channel). Contribution to the body of knowledge and managerial implications are discussed and suggestions for future research are given.
Travellers’ choice of information sources and information channels for domestic trips / DEL CHIAPPA, G.; Balboni, B.. - In: TOURISMOS. - ISSN 1790-8418. - 1:14(2019), pp. 37-54.
Travellers’ choice of information sources and information channels for domestic trips.
G. DEL CHIAPPA;B. BALBONI
2019
Abstract
The topics of disintermediation and re-intermediation, both offline and online, have captured the attention of researchers and practitioners alike. Relying on an information search perspective, this study aims to identify which factors (i.e. different sociodemographic characteristics and travel-related variables) best predict whether a traveller will seek information from a travel agency or from a service provider (i.e. information source choice) and if this will be done face to face or through the Internet (i.e. choice of the communication channel). Contribution to the body of knowledge and managerial implications are discussed and suggestions for future research are given.File | Dimensione | Formato | |
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