This research work aims to develop and demonstrate a new business model for the orthopaedic and customized footwear sector, called “Orthopaedic Footwear Cluster”. The peculiarity of this idea consists in splitting the shoe, and related accessories, design and manufacturing processes, between the hub (big industry) and the nodes (small orthopaedic shops), in order to joint the benefits of each subject of the cluster, without loosing the customization required by the customers. It is expected to reduce the time to market (50%), costs (30%) and environmental impacts.
A new business model for the orthopaedic and customized footwear sector / Vitali Massimiliano, Carloni; Germani, Michele; Mandolini, Marco; Raffaeli, Roberto. - 2014-January:(2014), pp. 771-782. (Intervento presentato al convegno 13th International Design Conference, DESIGN 2014 tenutosi a Dubrovnik - Croatia nel 9 - 22 May 2014).
A new business model for the orthopaedic and customized footwear sector
Raffaeli Roberto
2014
Abstract
This research work aims to develop and demonstrate a new business model for the orthopaedic and customized footwear sector, called “Orthopaedic Footwear Cluster”. The peculiarity of this idea consists in splitting the shoe, and related accessories, design and manufacturing processes, between the hub (big industry) and the nodes (small orthopaedic shops), in order to joint the benefits of each subject of the cluster, without loosing the customization required by the customers. It is expected to reduce the time to market (50%), costs (30%) and environmental impacts.
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