The paper reports on the results of a comparative study of two small corpora including the CSR reports and webpages generated by a sample of European companies working in three different sectors: Banking, Food and Beverages, and Oil and Gas. In an attempt to analyse the process of intralingual and intersemiotic translation of information from printed into digital materials, the two sets of documents were examined in a selection of multimodal configurations and language strategies used by firms to communicate their sustainability. The results suggest that highly informative portions of reports which mostly cover data, performance and achievements are counterbalanced on the Web by more discursive and ‘diluted’ sections which focus on companies’ CSR goals, values, programs, and partnerships.

Multimodal Strategies of Knowledge Communication in Corporate Social Responsibility Reports and Sustainability Webpages: A Comparative Analysis / Malavasi, D.. - (2018), pp. 230-248.

Multimodal Strategies of Knowledge Communication in Corporate Social Responsibility Reports and Sustainability Webpages: A Comparative Analysis

Malavasi, D.
2018

Abstract

The paper reports on the results of a comparative study of two small corpora including the CSR reports and webpages generated by a sample of European companies working in three different sectors: Banking, Food and Beverages, and Oil and Gas. In an attempt to analyse the process of intralingual and intersemiotic translation of information from printed into digital materials, the two sets of documents were examined in a selection of multimodal configurations and language strategies used by firms to communicate their sustainability. The results suggest that highly informative portions of reports which mostly cover data, performance and achievements are counterbalanced on the Web by more discursive and ‘diluted’ sections which focus on companies’ CSR goals, values, programs, and partnerships.
Discourse, Communication and the Enterprise: Where Business Meets Discourse
Garzone, Giuliana Elena; Giordano, Walter
1527508978
Cambridge Scholars Publishing
REGNO UNITO DI GRAN BRETAGNA
Multimodal Strategies of Knowledge Communication in Corporate Social Responsibility Reports and Sustainability Webpages: A Comparative Analysis / Malavasi, D.. - (2018), pp. 230-248.
Malavasi, D.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11380/1169745
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