Reshoring is the company decision to relocate activities back to the home country. Our study complements the existing research in IB by adopting a demand-side perspective. We identify new, demand-based drivers for reshoring that integrate with the firm-based ones, thereby further informing the company decision process in this context. We develop a Consumer Reshoring Sentiment (CRS) scale through multiple studies conducted on consumers (total =1149) in two countries. Our findings reveal: six demand-based drivers that compose CRS; a link between CRS and consumer willingness to reward the reshoring company; and the effectiveness of CRS in segmenting and targeting the market.

Reshoring from a demand-side perspective: Consumer reshoring sentiment and its market effects / Grappi, Silvia; Romani, Simona; Bagozzi, Richard P.. - In: JOURNAL OF WORLD BUSINESS. - ISSN 1090-9516. - 53:2(2018), pp. 194-208. [10.1016/j.jwb.2017.11.001]

Reshoring from a demand-side perspective: Consumer reshoring sentiment and its market effects

Grappi, Silvia
;
2018

Abstract

Reshoring is the company decision to relocate activities back to the home country. Our study complements the existing research in IB by adopting a demand-side perspective. We identify new, demand-based drivers for reshoring that integrate with the firm-based ones, thereby further informing the company decision process in this context. We develop a Consumer Reshoring Sentiment (CRS) scale through multiple studies conducted on consumers (total =1149) in two countries. Our findings reveal: six demand-based drivers that compose CRS; a link between CRS and consumer willingness to reward the reshoring company; and the effectiveness of CRS in segmenting and targeting the market.
2018
22-nov-2017
53
2
194
208
Reshoring from a demand-side perspective: Consumer reshoring sentiment and its market effects / Grappi, Silvia; Romani, Simona; Bagozzi, Richard P.. - In: JOURNAL OF WORLD BUSINESS. - ISSN 1090-9516. - 53:2(2018), pp. 194-208. [10.1016/j.jwb.2017.11.001]
Grappi, Silvia; Romani, Simona; Bagozzi, Richard P.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11380/1148137
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