IIn analysing and modelling the Tuscany regional system of innovation poles (www.poliinnova zione.unimore.it), we examine systematically available information on websites with two objectives: (i) to analyze the variety of language and content that characterize the poles in their online activities; (ii) examine the extent poles refer to the same institutions, enterprises, organizations, projects, and among these, organizations / or activities directly related to the (such as the companies managing the poles laboratories, incubators, the adherents ). This paper offers a linguistic analysis of the websites produced by innovation poles in Tuscany, in order to provide a set of variables for the evaluation of their promotion strategies. The focus of the analysis is the evaluation of original vs. reported information, which is here used as indicator of the innovation poles' engagement in the promotion of their activities. The purpose is to quantify the level of engagement that each single network has built – on its website – through the publication of texts. Through Corpus Linguistics methodology, and using both a quantitative and a qualitative approach (similar to the one proposed by the CADS framework), this papers looks at how the innovation poles taken into account have used a set of 24 terms related to the notions of innovation and promotion (business, businesses, centers, collaboration, knowledge, finance, management, manager, business, business, industrial, innovation, pole, poles, processes, projects, design, research, service, services, development, technology , technologies, territory). By looking at whether these terms appear in original or reported (produced by third-parties) texts, and at how their meanings and connotations are constructed in the former cases, this paper identifies how active have the innovation poles been in promoting their work.
|Titolo:||Promozione del sistema dei poli di innovazione nello spazio web: analisi dei contenuti e delle reti di relazioni virtuali|
|Autori:||Di Cristofaro, Matteo; Fiordelmondo, Valentina; Ghinoi, Stefano; Russo, Margherita|
|Data di pubblicazione:||2015|
|Mese di pubblicazione:||11|
|Appare nelle tipologie:||Working paper|
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