Most telecommunications providers possess a remarkable amount of data about their subscribers.The knowledge that we would discover in the database of telecommunications providers is vital to understanding the behavior of subscribers. We talk about subscribers segmentation. The segmentation will identify and select the subscribers most likely to respond favorably to offers. Our paper proposes a set of techniques to analyze and design tools that manages the process of data acquisition, data cleaning and selection of the segmentation algorithm.
Managing the Process of Segmentation on the Mobile Phone Subscribers / Rodrigue Carlos, Nana Mbinkeu; Beneventano, Domenico. - In: INTERNATIONAL JOURNAL OF RECENT CONTRIBUTIONS FROM ENGINEERING, SCIENCE & IT. - ISSN 2197-8581. - ELETTRONICO. - 3:2(2015), pp. 32-34. [10.3991/ijes.v3i2.4491]
Managing the Process of Segmentation on the Mobile Phone Subscribers
BENEVENTANO, Domenico
2015
Abstract
Most telecommunications providers possess a remarkable amount of data about their subscribers.The knowledge that we would discover in the database of telecommunications providers is vital to understanding the behavior of subscribers. We talk about subscribers segmentation. The segmentation will identify and select the subscribers most likely to respond favorably to offers. Our paper proposes a set of techniques to analyze and design tools that manages the process of data acquisition, data cleaning and selection of the segmentation algorithm.
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