Lifecycle design approaches are widely used in industry to quantify the eco-sustainability of products and to give them a tangible commercial value in terms of efficiency and costs. They are commonly applied for two reasons: to identify the more advantageous trends in product innovation and to support customer’’s decision-making. Recently, increasing competition and technological developments result in high time, cost and development pressure. These facts induce the need for differentiation for most companies but also for reducing time-to-market. In this context, companies are pushed to move from a product-centred perspective to a product-service one, towards the new concept of ““extended products””.