In the Ultimatum Game (UG) paradigm, a proposer offers to split a fixed amount of money (e.g., 10 €) to a responder. Both get their share only if the responder accepts the offer. Typically offers lower than half of the sum are rejected. Ten female and ten male participants were offered 1, 3 or 5 € by proposers presented using role nouns conveying male-oriented (e.g., engineer) or female-oriented (e.g. babysitter) gender stereotypes followed by masculine or feminine proper names. Participants accepted each of the three offers significantly more often when the proposers were introduced by female-oriented gender stereotyped role nouns than male-oriented ones. Intermediate offers (3 €) were significantly more accepted if proposed by female individuals. Females accepted 5 € more often if proposed by females than by males whereas males do not show this solidarity effect. Preliminary analyses of the ERPs suggest that gender-stereotypes indeed affected economic-decision making.
Sex and the Money: Do gender stereotypes modulate economic decision-making? / Fabre, E.; Pesciarelli, Francesca; Cacciari, Cristina. - CD-ROM. - (2011), pp. 51-51.