This volume investigates how generic, rhetorical and linguistic resources are creatively exploited by different Communities of Practice (CofP) in a range of professional, institutional and academic contexts to respond to different socio-cultural scenarios. In particular, it describes the language and structures specific to genres with a view to ascertaining whether homogenizing or fragmenting forces and trends have been brought about by the three waves of globalization which have swept the world since 1492 (Friedman, 2005).
Introduction [The Three Waves of Globalization] / Poppi, F. - In: The Three Waves of Globalization. Winds of Change in Professional, Institutional and Academic Genres / [a cura di] Poppi, Franca; Cheng, Winnie. - STAMPA. - Newscastle Upon Tyne : Cambridge Scholars Publishing, 2013. - ISBN 9781443851596. - pp. IX-XIX
Introduction [The Three Waves of Globalization]
POPPI, Franca
2013
Abstract
This volume investigates how generic, rhetorical and linguistic resources are creatively exploited by different Communities of Practice (CofP) in a range of professional, institutional and academic contexts to respond to different socio-cultural scenarios. In particular, it describes the language and structures specific to genres with a view to ascertaining whether homogenizing or fragmenting forces and trends have been brought about by the three waves of globalization which have swept the world since 1492 (Friedman, 2005).
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