| Nome |
# |
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How valuable are your customers in the brand value co-creation process? The development of a Customer Co-Creation Value (CCCV) scale., file e31e124c-ec9c-987f-e053-3705fe0a095a
|
4.290
|
|
Fashion without pollution: How consumers evaluate brands after an NGO campaign aimed at reducing toxic chemicals in the fashion industry, file e31e124c-527b-987f-e053-3705fe0a095a
|
2.781
|
|
Trajectories of brand hate, file e31e124d-38bd-987f-e053-3705fe0a095a
|
2.016
|
|
Domestic food practices: A study of food management behaviors and the role of food preparation planning in reducing waste, file e31e124c-fa95-987f-e053-3705fe0a095a
|
1.521
|
|
Does counterfeiting affect luxury customer-based brand equity?, file e31e124b-0b58-987f-e053-3705fe0a095a
|
1.342
|
|
Corporate socially responsible initiatives and their effects on consumption of green products, file e31e124b-c017-987f-e053-3705fe0a095a
|
1.154
|
|
How companies' good deeds encourage consumers to adopt pro-social behavior, file e31e124b-18e7-987f-e053-3705fe0a095a
|
1.092
|
|
Consumer Response to Corporate Irresponsible Behavior: Moral Emotions and Virtues, file e31e124c-2859-987f-e053-3705fe0a095a
|
1.023
|
|
"The road to food waste is paved with good intentions": when consumers' goals inhibit the minimization of household food waste, file e31e124d-b6ed-987f-e053-3705fe0a095a
|
777
|
|
Reshoring from a demand-side perspective: Consumer reshoring sentiment and its market effects, file e31e124d-0176-987f-e053-3705fe0a095a
|
766
|
|
Consumer stakeholder responses to reshoring strategies, file e31e124c-f56d-987f-e053-3705fe0a095a
|
592
|
|
My anger is your gain, my contempt your loss: Explaining consumer responses to corporate wrongdoing, file e31e124b-1521-987f-e053-3705fe0a095a
|
539
|
|
Consumers’ awareness of luxury brand counterfeits and their subsequent responses: when a threat becomes an opportunity for the genuine brand, file e31e124b-aeba-987f-e053-3705fe0a095a
|
515
|
|
Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects, file e31e124c-1f86-987f-e053-3705fe0a095a
|
494
|
|
The effects of reshoring decisions on employees, file e31e124d-da94-987f-e053-3705fe0a095a
|
481
|
|
Psychological underpinnings of brands, file e31e124e-6415-987f-e053-3705fe0a095a
|
461
|
|
The Bittersweet Experience of Being Envied in a Consumption Context, file e31e124b-b49d-987f-e053-3705fe0a095a
|
406
|
|
Consumer Reshoring Sentiment and Animosity: Expanding our understanding of market responses to reshoring, file e31e124d-c5c9-987f-e053-3705fe0a095a
|
317
|
|
The role of social identification and hedonism in affecting tourist re-patronizing behaviours: The case of an Italian festival, file e31e124c-1fe0-987f-e053-3705fe0a095a
|
216
|
|
Company post-crisis communication strategies and the psychological mechanism underlying consumer reactions, file e31e124c-f428-987f-e053-3705fe0a095a
|
187
|
|
Negative relationships in the interactions between consumers and smart objects, file 4db5d750-60b0-4a44-b7db-3b6e508f8590
|
157
|
|
The Brand Dislike Construct: Scale Development and Application to Actual Brands, file e31e124b-c6f6-987f-e053-3705fe0a095a
|
147
|
|
Consumers Reactions to Admirable or Reprehensible Corporate Behavior, file e31e124e-b72b-987f-e053-3705fe0a095a
|
118
|
|
Consumers’ awareness of luxury brand counterfeits and their subsequent responses: when a threat becomes an opportunity for the genuine brand, file e31e1250-928e-987f-e053-3705fe0a095a
|
118
|
|
How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries, file e31e124e-4ef0-987f-e053-3705fe0a095a
|
95
|
|
Consumer Reactions to Corporate Decisions to Outsource Labor Abroad, file e31e124c-2226-987f-e053-3705fe0a095a
|
53
|
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The effect of message framing on young adult consumers’ sustainable fashion consumption: The role of anticipated emotions and perceived ethicality, file 1d935dec-0f2a-4a6f-99b8-bcc8c5de48ee
|
52
|
|
Consumer responses to corporate offshoring practices, file e31e124c-f43c-987f-e053-3705fe0a095a
|
40
|
|
The country of origin effect and the role of moral emotions, file e31e124b-d39c-987f-e053-3705fe0a095a
|
36
|
|
Consumer Reactions to Corporate Decisions to Outsource Labor Abroad, file e31e124b-d253-987f-e053-3705fe0a095a
|
26
|
|
Satisfaction is not enough: the concept of customer delight and its relevance in the AI context., file ac4db2b4-36c4-49e9-8120-7eb6b0921776
|
19
|
|
The role of social identification and hedonism in affecting tourist re-patronizing behaviours: The case of an Italian festival, file e31e124b-0b5c-987f-e053-3705fe0a095a
|
10
|
|
The Bittersweet Experience of Being Envied in a Consumption Context, file 3f472086-d5d2-45b4-ae76-cd255a180427
|
9
|
|
Negative relationships in the interactions between consumers and smart objects, file e5e6cb4e-d554-4c64-a0bd-969a02c28d75
|
9
|
|
A “crescendo” model: designing food experiences for psychological well-being, file e31e124f-e310-987f-e053-3705fe0a095a
|
8
|
|
L'impatto del Made in Italy sul comportamento d'acquisto dei consumatori cinesi, file e31e124b-ed3b-987f-e053-3705fe0a095a
|
7
|
|
Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects, file e31e124b-18e9-987f-e053-3705fe0a095a
|
6
|
|
Italy’s country image and the role of ethnocentrism in Spanish and Chinese consumers’ perceptions, file e31e124b-d20a-987f-e053-3705fe0a095a
|
6
|
|
The COO effect and the role of ethnocentrism on consumer buyingbehavior., file e31e124b-d30f-987f-e053-3705fe0a095a
|
6
|
|
Consumer responses to corporate offshoring practices, file e31e124b-09c8-987f-e053-3705fe0a095a
|
5
|
|
Consumer Response to Corporate Irresponsible Behavior: Moral Emotions and Virtues, file e31e124b-11c6-987f-e053-3705fe0a095a
|
5
|
|
Il reshoring visto dal consumatore. Sfide ed opportunità per l'impresa., file e31e124b-c8c8-987f-e053-3705fe0a095a
|
5
|
|
Effetto "Country of Origin". Un'analisi comparata a livello internazionale sul comportamento d'acquisto della clientela, file e31e124b-d31e-987f-e053-3705fe0a095a
|
5
|
|
Consumer stakeholder responses to reshoring strategies, file e31e124b-0af0-987f-e053-3705fe0a095a
|
4
|
|
Company post-crisis communication strategies and the psychological mechanism underlying consumer reactions, file e31e124b-0b5e-987f-e053-3705fe0a095a
|
4
|
|
I riflessi della contraffazione sul valore della marca, file e31e124b-2993-987f-e053-3705fe0a095a
|
4
|
|
Consumer boycott of companies implementing offshoring strategies, file e31e124b-aebc-987f-e053-3705fe0a095a
|
4
|
|
Feeling good by wearing sustainable: Advancing the well-being paradigm in sustainable consumption practices, file 1f04eeb8-15d3-4eef-a18a-784cfccc932d
|
3
|
|
Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Values, file e31e124b-0aa3-987f-e053-3705fe0a095a
|
3
|
|
The Effects of Company Offshoring Strategies on Consumer Responses, file e31e124b-0ac2-987f-e053-3705fe0a095a
|
3
|
|
Lo sguardo dei consumatori verso la marca di lusso nell'epoca della contraffazione, file e31e124b-2fa8-987f-e053-3705fe0a095a
|
3
|
|
Attitudes Toward Responsible Tourism and Behavioral Change to Practice it: A Demand-Side Perspective in the Context of Italy, file e31e124b-5f4b-987f-e053-3705fe0a095a
|
3
|
|
L’analisi delle determinanti dei comportamenti di fedeltà nel contesto retail: il ruolo dell’identificazione con il brand, file e31e124b-bfea-987f-e053-3705fe0a095a
|
3
|
|
Le implicazioni teoriche, manageriali e di policy della ricerca, file e31e124b-c7df-987f-e053-3705fe0a095a
|
3
|
|
Measuring negative emotions to brands. Implications for brand strategy, file e31e124b-c8a5-987f-e053-3705fe0a095a
|
3
|
|
L’effetto del Coo sul comportamento d’acquisto dei consumatori, file e31e124b-cddf-987f-e053-3705fe0a095a
|
3
|
|
The relationship between brand love and actual brand performance. Evidence from an international study, file e31e124b-cefe-987f-e053-3705fe0a095a
|
3
|
|
La fedeltà del consumatore al punto vendita: determinanti di natura cognitiva ed affettiva, file e31e124b-d25c-987f-e053-3705fe0a095a
|
3
|
|
L’INFLUENZA DEL PAESE DI ORIGINE SULLE SCELTE DEI CONSUMATORI ITALIANI: UN’ANALISI MULTI-GRUPPO, file e31e124b-e734-987f-e053-3705fe0a095a
|
3
|
|
Sustainable trend: how well-being works in shaping fashion consumption practices, file e31e124f-d446-987f-e053-3705fe0a095a
|
3
|
|
When apologies backfire: A moderated mediation model of exposure by NGOs, companies’ hypocrisy, and consumers’ political orientations, file de66b55d-2368-406a-bfd7-be255155d21b
|
2
|
|
How does brand image form? The role of brand associations in affecting brand quality and brand superiority, file e31e124a-a18c-987f-e053-3705fe0a095a
|
2
|
|
How does brand image form? The role of brand associations in affecting brand quality and brand superiority, file e31e124a-a18d-987f-e053-3705fe0a095a
|
2
|
|
Consumption practices of counterfeit luxury goods in the Italian context, file e31e124a-a18f-987f-e053-3705fe0a095a
|
2
|
|
The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism, file e31e124b-b9c2-987f-e053-3705fe0a095a
|
2
|
|
Brand hate, file e31e124b-c366-987f-e053-3705fe0a095a
|
2
|
|
Counterfeiting of Luxury Brands: Opportunity beyond the Threat, file e31e124b-c669-987f-e053-3705fe0a095a
|
2
|
|
The role of elevation in consumers’ prosocial reactions to positive corporate social activities, file e31e124b-c7da-987f-e053-3705fe0a095a
|
2
|
|
From festival environmental cues to attendees’ loyalty, file e31e124b-c7db-987f-e053-3705fe0a095a
|
2
|
|
Il comportamento del turista responsabile: un’analisi empirica in Italia, file e31e124b-ca2a-987f-e053-3705fe0a095a
|
2
|
|
Il consumatore e i prodotti contraffatti: un’indagine esplorativa sul processo di acquisto e le pratiche di consumo, file e31e124b-cc31-987f-e053-3705fe0a095a
|
2
|
|
L’immagine di marca: le dimensioni componenti ed i riflessi sulla valutazione di superiorità, file e31e124b-cc33-987f-e053-3705fe0a095a
|
2
|
|
Do COD and COM matter for retailers?, file e31e124b-cefc-987f-e053-3705fe0a095a
|
2
|
|
I produttori di piastrelle di ceramica tra distretto e internazionalizzazione, file e31e124b-d091-987f-e053-3705fe0a095a
|
2
|
|
Attitudinal and behavioural loyalty in a retailing context: some preliminary results, file e31e124b-d0cd-987f-e053-3705fe0a095a
|
2
|
|
L’effetto del Country-of-Design e del Country-of-Manufacture sulla valutazione di prodotto: un’analisi sperimentale sul consumatore italiano, file e31e124b-d25e-987f-e053-3705fe0a095a
|
2
|
|
Counterfeiting of Luxury Brands: Opportunity beyond the Threat, file e31e124b-d406-987f-e053-3705fe0a095a
|
2
|
|
Consumer negativity towards brands - Guest Editorial, file e31e124d-c29f-987f-e053-3705fe0a095a
|
2
|
|
How different types of communication affect ethical consumption: The role of psychological consumer empowerment, file ff07c578-8704-4892-9718-7275f1f58a78
|
2
|
|
Customer identification and retention: The determinants of intention to re-patronize in the film industry., file e31e124a-a0ec-987f-e053-3705fe0a095a
|
1
|
|
Componenti valutative e comportamentali della fedeltà al punto vendita, file e31e124a-a190-987f-e053-3705fe0a095a
|
1
|
|
Il consumo di prodotti di lusso contraffatti e originali a confronto, file e31e124b-366a-987f-e053-3705fe0a095a
|
1
|
|
Responsabilità Sociale d'Impresa e comportamenti virtuosi del consumatore, file e31e124b-b688-987f-e053-3705fe0a095a
|
1
|
|
La fedeltà del cliente oltre la prospettiva comportamentale: un modello interpretativo nell’ambito dei servizi, file e31e124b-b7ec-987f-e053-3705fe0a095a
|
1
|
|
Il ruolo della comunicazione nella relazione consumatore-insegna commerciale, file e31e124b-b87d-987f-e053-3705fe0a095a
|
1
|
|
Effetto Country of Origin: il ruolo delle Emozioni Morali., file e31e124b-babf-987f-e053-3705fe0a095a
|
1
|
|
Edonismo e Comportamento di Acquisto. L’influenza delle caratteristiche del contesto di acquisto sul comportamento del consumatore, file e31e124b-bfe7-987f-e053-3705fe0a095a
|
1
|
|
L’atteggiamento come indicatore della condotta dell’individuo, file e31e124b-c19a-987f-e053-3705fe0a095a
|
1
|
|
I riflessi della contraffazione sul valore della marca, file e31e124b-c662-987f-e053-3705fe0a095a
|
1
|
|
Edonismo e Comportamento di Acquisto. L’influenza delle caratteristiche del contesto di acquisto sul comportamento del consumatore, file e31e124b-d090-987f-e053-3705fe0a095a
|
1
|
|
Branding in retailing: a comparative perspective ‘services versus products’, file e31e124b-d0cf-987f-e053-3705fe0a095a
|
1
|
|
Brand crisis e consumer-brand relationship: percezione di responsabilità e reazioni del consumatore, file e31e124b-d2ef-987f-e053-3705fe0a095a
|
1
|
|
From festival environmental cues to attendees’ loyalty, file e31e124b-d31f-987f-e053-3705fe0a095a
|
1
|
|
Consumer attitude toward reshoring: Related effects and relevant boundary conditions, file e31e124d-0583-987f-e053-3705fe0a095a
|
1
|
| Totale |
22.020 |
