The spread of the Covid-19 pandemic has accelerated the online shopping, creating an unexpected surge for digitalisation. Due to continuous lockdowns and a greater risk of contagion from Covid-19, shoppers have begun to approach the online channel also for food purchases. Online fresh food shopping frequency raised 71.2% during the pandemic (Lu et al., 2022). Recent studies showed that although the pandemic has offered ample opportunities for retailers grappling with the implementation of the online channel, the lack of professionalism of brick-and-mortar retailers can nullify the opportunities opened by Covid-19 for their online sales (Becker et al., 2021).
Segmenting the post-Covid online shopping switching intention / DE CANIO, Francesca; Fuentes-Blasco, Maria; Martinelli, Elisa. - (2022). (Intervento presentato al convegno Colloquium on European Research in Retailing 2022 tenutosi a Zagreb, Croatia nel September 8-9, 2022).
Segmenting the post-Covid online shopping switching intention
Francesca, De Canio
;Elisa, Martinelli
2022
Abstract
The spread of the Covid-19 pandemic has accelerated the online shopping, creating an unexpected surge for digitalisation. Due to continuous lockdowns and a greater risk of contagion from Covid-19, shoppers have begun to approach the online channel also for food purchases. Online fresh food shopping frequency raised 71.2% during the pandemic (Lu et al., 2022). Recent studies showed that although the pandemic has offered ample opportunities for retailers grappling with the implementation of the online channel, the lack of professionalism of brick-and-mortar retailers can nullify the opportunities opened by Covid-19 for their online sales (Becker et al., 2021).
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