Despite the number of studies investigating the drivers of performance of incremental exporters and born globals (BGs), extant research has not clarified the relationship between early internationalisation, initial speed and performance of exporting small and medium sized enterprises (SMEs). Through a mixed method research, the authors investigate the impact of individual, organizational and strategic drivers on performance of exporting SMEs, by introducing two new elements pertaining the international strategy: the “earliness” and the “rapidity” at the entry. Results highlight some factors that increase the likelihood that firms achieve superior performance: the founder’s international experience, the firm’s marketing capabilities and the aggressiveness towards international markets in terms of initial intensity. In contrast, entry timing is not significant.

The drivers of performance of exporting SMEs: The role of entry timing and initial speed / Romanello, Rubina; Chiarvesio, Marina; Balboni, Bernardo. - (2017). ((Intervento presentato al convegno XIV Convegno Annuale della Società Italiana Marketing tenutosi a Bergamo, Università degli Studi di Bergamo nel 26-27 Ottobre 2017.

The drivers of performance of exporting SMEs: The role of entry timing and initial speed

Balboni Bernardo
2017

Abstract

Despite the number of studies investigating the drivers of performance of incremental exporters and born globals (BGs), extant research has not clarified the relationship between early internationalisation, initial speed and performance of exporting small and medium sized enterprises (SMEs). Through a mixed method research, the authors investigate the impact of individual, organizational and strategic drivers on performance of exporting SMEs, by introducing two new elements pertaining the international strategy: the “earliness” and the “rapidity” at the entry. Results highlight some factors that increase the likelihood that firms achieve superior performance: the founder’s international experience, the firm’s marketing capabilities and the aggressiveness towards international markets in terms of initial intensity. In contrast, entry timing is not significant.
XIV Convegno Annuale della Società Italiana Marketing
Bergamo, Università degli Studi di Bergamo
26-27 Ottobre 2017
Romanello, Rubina; Chiarvesio, Marina; Balboni, Bernardo
The drivers of performance of exporting SMEs: The role of entry timing and initial speed / Romanello, Rubina; Chiarvesio, Marina; Balboni, Bernardo. - (2017). ((Intervento presentato al convegno XIV Convegno Annuale della Società Italiana Marketing tenutosi a Bergamo, Università degli Studi di Bergamo nel 26-27 Ottobre 2017.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11380/1219342
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