The research aims to investigate the predictive role of attitudes and perceptions of store atmosphere in explaining consumers’ intentions to purchase locally produced food. Survey methodology and structural equation modeling using AMOS 22.0 was used to test the measurements and hypotheses. Results evidence that the model presented is supported and that positive attitudes towards locally produced food can directly affect purchase intentions and the perception of store atmosphere, while the latter also exerts an impact on the intention to buy locally produced food. Managerial implications for retailers as well as future research directions for academics are outlined.
Predicting the intention to buy locally produced food: the role of attitudes and store atmosphere / Martinelli, Elisa; Campbell, J. A.; Fairhurst, A.. - STAMPA. - unico:(2014), pp. 131-131. (Intervento presentato al convegno Paradign shifts and interactions tenutosi a Valencia (Spagna) nel June 3rd-6th).
Predicting the intention to buy locally produced food: the role of attitudes and store atmosphere
MARTINELLI, Elisa;
2014
Abstract
The research aims to investigate the predictive role of attitudes and perceptions of store atmosphere in explaining consumers’ intentions to purchase locally produced food. Survey methodology and structural equation modeling using AMOS 22.0 was used to test the measurements and hypotheses. Results evidence that the model presented is supported and that positive attitudes towards locally produced food can directly affect purchase intentions and the perception of store atmosphere, while the latter also exerts an impact on the intention to buy locally produced food. Managerial implications for retailers as well as future research directions for academics are outlined.Pubblicazioni consigliate
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