The new communication technologies for sharing and participatory Italian University Museums

The social media, the set of specialized tools designed to generate social interaction born from the Web 2.0, contributes to the construction of contemporary intangible heritage around the world in which the user or museum visitor can interact with the museums to further document them.Social networks can help University Museums to know better their online audience, which is difficult to measure, and it is fundamental to design new strategic plans for them.It is necessary to study and compare the diffusion of the new web interfaces based on the reference community, in order to examine the possible role that Italian University Museums can play within virtual communities in the world of the University Museums in particular and of the Museums. These new communication technologies promote a fluid approach to information, which means a greater openness and sharing in order to spread the knowledge and a new participatory way for the museums, allowing the direct intervention of users in creating and sharing contents.How the community of Italian University Museums professionals can engage within this field an active role, producing cultural content, activating social tools and designing interfaces for contents typical of Web 2.0, that is to say a new set of standards and services? I will present some possible answers to this questions, in particular focused on the contents that emerge in a seminar about the use of the new multimedia technologies in the University Museums that will be held in Modena on 10 of June with the participation of the delegate of the Italian University museums and that will be presented through the web portal of the University Italian Museums POMUI (www.pomui.unimore.it).