The paper concerns convergence in retailing. Specifically, it states that grocery retailers are very well positioned to take advantage from convergence as they possess many strengths and could overwhelm weaknesses in enlarging their value proposition to no-core products and services. In so doing, they will take advantage from the numerous opportunities involved in this market orientation, being aware of the possible threats. The paper focus on the Italian context in comparison with more evolved framework - such as UK and France, and identifies drivers and areas of retailing convergence. Strategic and organisational implications deriving from this approach are discussed.

L’ampliamento dell’offerta commerciale a prodotti/servizi no-core: quali opportunità di convergenza per la GDO? / Martinelli, Elisa. - ELETTRONICO. - Unico:(2009), pp. 1-20. (Intervento presentato al convegno 8th International Marketing Trends Congress tenutosi a Parigi (Francia) nel January 15-17th).

L’ampliamento dell’offerta commerciale a prodotti/servizi no-core: quali opportunità di convergenza per la GDO?

MARTINELLI, Elisa
2009

Abstract

The paper concerns convergence in retailing. Specifically, it states that grocery retailers are very well positioned to take advantage from convergence as they possess many strengths and could overwhelm weaknesses in enlarging their value proposition to no-core products and services. In so doing, they will take advantage from the numerous opportunities involved in this market orientation, being aware of the possible threats. The paper focus on the Italian context in comparison with more evolved framework - such as UK and France, and identifies drivers and areas of retailing convergence. Strategic and organisational implications deriving from this approach are discussed.
2009
8th International Marketing Trends Congress
Parigi (Francia)
January 15-17th
Unico
1
20
Martinelli, Elisa
L’ampliamento dell’offerta commerciale a prodotti/servizi no-core: quali opportunità di convergenza per la GDO? / Martinelli, Elisa. - ELETTRONICO. - Unico:(2009), pp. 1-20. (Intervento presentato al convegno 8th International Marketing Trends Congress tenutosi a Parigi (Francia) nel January 15-17th).
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11380/606183
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