The paper explores the usefulness of the notion of keywords as a clue to disciplinary epistemology. It compares two related corpora of research articles from the disciplines of history and marketing, in order to shed light on the link between keywords and related disciplinary practices and values
History v. Marketing. Keywords as a Clue to Disciplinary Epistemology / Mazzi, Davide; Malavasi, Donatella. - STAMPA. - 41:(2010), pp. 169-184. [10.1075/scl.41.12mal]
History v. Marketing. Keywords as a Clue to Disciplinary Epistemology
MAZZI, Davide;MALAVASI, Donatella
2010
Abstract
The paper explores the usefulness of the notion of keywords as a clue to disciplinary epistemology. It compares two related corpora of research articles from the disciplines of history and marketing, in order to shed light on the link between keywords and related disciplinary practices and values
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