We introduce the concepts of customer advantage, stakeholder advantage and economic surplus to develop an integrative approach to the study of strategic management. We develop a conceptual framework to analyze the interdependencies between competitive, growth and stakeholder strategies for the achievement of customer and stakeholder advantage.
Toward an integrated model of strategy / Zollo, Maurizio; Minoja, Mario; Coda, Vittorio. - (2015). (Intervento presentato al convegno Academy of Management Annual Meeting tenutosi a Vancouver (Canada) nel 7-11 agosto, 2015).
Toward an integrated model of strategy
MINOJA, Mario;
2015
Abstract
We introduce the concepts of customer advantage, stakeholder advantage and economic surplus to develop an integrative approach to the study of strategic management. We develop a conceptual framework to analyze the interdependencies between competitive, growth and stakeholder strategies for the achievement of customer and stakeholder advantage.
Pubblicazioni consigliate
I metadati presenti in IRIS UNIMORE sono rilasciati con licenza Creative Commons CC0 1.0 Universal, mentre i file delle pubblicazioni sono rilasciati con licenza Attribuzione 4.0 Internazionale (CC BY 4.0), salvo diversa indicazione.
In caso di violazione di copyright, contattare Supporto Iris
