This chapter proposes an analysis of visual communication in academic conference presentations, where the visual mode appears to carry a particularly heavy functional load. Using a large corpus of PowerPoint slides projected during presentations at international applied linguistics conferences, the slides were analyzed to determine their visual typologies and rhetorical structure. The results highlight an array of visual modes (i.e., scriptural, graphical, figurative, numerical), displaying considerable variation in their distribution, while also largely following the traditional structure of written research articles. The study provides insights into how conference presenters blend verbal and visual modes to realize a coherent communicative event.

Visual communication in applied linguistics conference presentations / Diani, Giuliana. - STAMPA. - 12:(2015), pp. 83-107.

Visual communication in applied linguistics conference presentations

DIANI, Giuliana
2015

Abstract

This chapter proposes an analysis of visual communication in academic conference presentations, where the visual mode appears to carry a particularly heavy functional load. Using a large corpus of PowerPoint slides projected during presentations at international applied linguistics conferences, the slides were analyzed to determine their visual typologies and rhetorical structure. The results highlight an array of visual modes (i.e., scriptural, graphical, figurative, numerical), displaying considerable variation in their distribution, while also largely following the traditional structure of written research articles. The study provides insights into how conference presenters blend verbal and visual modes to realize a coherent communicative event.
2015
Multimodal Analysis in Academic Settings: From Research to Teaching
Crawford Camiciottoli, Belinda; Fortanet-Gomez, Immaculada
9781138827103
Routledge
STATI UNITI D'AMERICA
Visual communication in applied linguistics conference presentations / Diani, Giuliana. - STAMPA. - 12:(2015), pp. 83-107.
Diani, Giuliana
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11380/1072052
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